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Effective: December 14, 2009


Sparcq Privacy Policy



Sparcq, Inc. (Sparcq) cares about your privacy. This privacy policy tells you what information we collect at our web site(s) and how we use it. If you choose to visit any Sparcq web site, your visit is subject to this privacy policy, and you agree to the terms of it. We reserve the right to change this privacy policy; so we encourage you to review it from time to time at our web site(s). Changes to this privacy policy are effective at the time they are posted, and your continued use of our site(s) after posting will constitute your acceptance of those changes.

WHAT INFORMATION WE COLLECT


Our web site(s) may enable you to share your personal information with us.

Registration. Our site(s) may give you the opportunity to register with us, and sometimes registration is required before certain site features can be used. Our registration forms may request your contact information (such as your name, email address, mailing address, etc.), demographic information (such as your age, gender, etc.), and profile data (such as your product preferences, purchasing habits, etc). You may be assigned a site username and/or password. For our internal purposes, we use this information to communicate with you and provide the services you have requested, and to provide a more personalized experience on our site(s). We use aggregate demographic and profile information about our users in order to improve our service, for research purposes and/or for marketing purposes, among others.

Communications from Us. Our registered users may receive newsletters, email communications, or communications through other channels for, among other purposes, the marketing of a product or service from our site(s), as well as other business partners, and we may also offer other visitors to our site(s) the opportunity to sign up to receive such information. When there is a separate sign-up for newsletters, we ask for contact information such as name and email address, and, sometimes, demographic and profile information. We use this information in the same manner as we use the contact information in the registration process described above. We may offer our users the choice whether to receive mailings from others that we think will be of interest. Recipients of our mailings can unsubscribe by following instructions that may appear at the end of email communications. Note that in order to keep our registered users informed about the operation of our services, we may send emails and announcements that are needed for the proper functioning and administration of our sites and service.

Ratings and Communications to Us. Our site(s) have features that enable you to submit information to us. These features include user ratings of products, services, games, event, etc. All such ratings are visible to other registered users of our site(s). We may also enable you to direct specific communications to us, such as when contacting us with a question or feedback. We may retain all of this information for operation of our site(s) and business and to help us to serve you better.

Matching of Information. We may match or combine information we collect with information already in our records or with information we obtain from third parties. For example, we may match your registration information with information relating to your purchases or geographic location. We may use this information to improve our service, for research purposes and/or for marketing purposes, among others.

By visiting our site(s), you affirmatively consent to our collection, use, and distribution of your data in these ways.

AUTOMATIC DATA COLLECTION


Our web site(s) may have features that automatically collect information from users to assist us in creating sites that honor our users’ preferences and serve their interests and needs.

Our site(s) use cookies, which are small data files containing information about the user that are stored on the user’s hard drive. Some cookies may be used to make login to our site(s) easier, such as by remembering usernames and passwords. Cookies can also enable us to track users’ movements and target their interests to enhance their experience at our site(s). We may also collect clickstream data and assign unique identifiers to our users for the same purposes. Information obtained with these technologies may be associated with your personal information so we can better market to you and customize our advertisements and promotions to your interests.

Most common web browsers today, such as Firefox and Internet Explorer, allow you to modify your settings to block cookies entirely, alert you when they are being sent, or allow their use by only those web sites you choose. You can also delete cookies that are currently stored on your computer’s hard drive by following the user instructions within your browser. If you choose to disable cookies, certain features on our web site(s) may not be available or work properly. Through the use of web logs or log files, we may also gather information such as the date, time, browser type, navigation history, and IP address of visitors to our site(s). We use this information for our internal security audit log, trend analysis, and system administration, and to gather broad demographic information about our user base. We may associate this information with your personal information, which is used as described above.

By visiting our site(s), you affirmatively consent to our collection, use, and distribution of your data in these ways.

WITH WHOM YOUR INFORMATION IS SHARED


We may share your information with other third parties with whom we have business relationships and, in some cases, we cannot control or know their privacy practices. By visiting our site(s), you affirmatively consent to our collection, use, and distribution of your data in this way.

Other than as set forth in this policy, we do not share your personally identifying information with other companies, apart from those acting on our behalf in providing our service(s) to you, and which agree to use it only for that purpose and to keep the information secure and confidential. Also, please be aware that Sparcq’s subsidiary and affiliated companies and sites, entities into which our companies may be merged, or entities to which any of our assets, products, sites or operations may be transferred, may obtain from us and be able to use your personal information. We will also disclose information we maintain when required to do so by law (e.g. in response to a court order or a subpoena or other legal obligation), in response to a law enforcement agency’s request, or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property. You should also be aware that courts of equity, such as U.S. Bankruptcy Courts, may have the authority under certain circumstances to permit your information to be shared or transferred to third parties without your permission. We may share (provide and receive) aggregate information, which in itself is not personally identifying, with others. This information may include demographic data such as the gender and/or geographic location of groups of users, but it will not include personal information (such as your name or email address). We use aggregate demographic information about our customers in order to improve our service, for research purposes, marketing purposes and/or for industry reporting purposes, among others.

By visiting our site(s), you affirmatively consent to our sharing of your data in these ways.

CHOICE


By accepting this privacy policy, you expressly choose to receive certain communications from us and third parties, and you expressly agree to the privacy practices described herein. Our site(s) may also provide you with additional specific opportunities to select communications you wish to receive. You may change your privacy preferences, e.g. choose to cease receiving certain communications, by informing us of your new preferences. We will be able to honor your new preferences most quickly if you inform us of them by following the appropriate instructions in any communication you receive from us. However, you can always direct communications to us at the addresses provided below.

ACCESS


If a user’s personally identifying information changes (such as zip code), we endeavor to provide a way to correct or update that user’s personal data. Please feel free to contact us if you have any questions regarding making changes to your data.

DATA COLLECTION FROM CHILDREN


We strive to comply with the Children’s Online Privacy Protection Act (COPPA). We do not knowingly collect personal information from U.S. children under 13 without appropriate parental notice and consent. We may actively screen-out children from data collection and/or use of interactive features. We are committed to protecting children’s privacy.

SECURITY


Security for all personally identifying information is extremely important to us. We store your personal information securely, and use special procedures designed to protect the information we collect from loss, misuse, unauthorized access or disclosure, alteration or destruction.

LINKS


We may provide links to non-Sparcq sites. We are not responsible for those other sites, their privacy policies or how they treat information about their users, and we advise you to check their privacy policies.

PRIVACY POLICY CHANGES


We reserve the right to modify, alter or otherwise update this privacy policy at any time. We encourage you to review this policy at our web site(s) from time to time. Changes to this privacy policy are effective at the time they are posted, and your continued use of our site(s) after posting will constitute acceptance of, and agreement to be bound by, those changes.

CONTACT


If you have any questions about our privacy practices, please feel free to contact us by email at privacy@sparcq.com or by postal mail at:

Sparcq, Inc.
1621 Bryan Avenue
Tustin, CA 92780
Att’n: Privacy Officer
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